UGG

Packaging Design

The Brief 
I was briefed by UGG to create a series of influencer seeding packages to promote their new SS18 Styles. There were 3 new styles; meaning 3 different ‘packaging stories’ had to be created. 

The Solution
I wanted each shoebox to be visually different but still have a thread of continuity. Each box was the same structural style, all were made from 100% recycled paper and each had a design element that tied them to the shoe style.

Final Assets 
For each shoebox, a customer gift card was placed inside; it explained the gift and was aesthetically matched to the specific box.