The Brief
To create an enticing print and digital experience to onboard new artists within new Art Agency, 16-02 Productions. The aim was to onboard new artists in a streamlined and immersive way whilst ensuring it was both tactile and tech.

The Solution 
Blending a juxtaposing aesthetic of modern and traditional was my direction for this creative campaign. I achieved this by combining Renaissance-style paintings with modern fonts.

Once Artists we officially on the agency's books, they were sent a 'New Artist Pack'. In the pack I designed bespoke postcards complete with a stamp with the aim that they sent it on to announce their news to a loved one, resulting in organic marketing. Most importantly,  in the pack was a branded comp card with a QR code. This QR code took them to a secret area of the website which I designed, housing all of our curated onboarding content such as the 'New Artist Checklist'.

Final Assets 
Bespoke postal pack, postcards, website landing pages.