Nick Dyer Plastering
Brand identity design
Brand Identity, 2018
To create a brand identity for art production agency, 16-02 Productions.
To stand out from our competitors I wanted to create a brand that was vibrant and aggregated the norm. The brand's values are all about pushing the visual boundaries and not conforming to societal norms so I wanted colour to be our voice. I chose a colour pallet of classic CMYK as a nod to art and screenprinting techniques and developed full brand identity. Brand imagery became 'campaign billboards' that allowed us to spread our message in an authentic and contemporary way. Once the branding project was complete, I was drafted onto the team on a retainer basis to be a Brand Consultant and Designer.
A full brand identity was created which included a logo suite, colour pallet, fonts, business cards, brand imagery, brand guidelines, website design and build.
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