The Brief
To create a new brand identity and ongoing Art Direction support for art production agency, 16-02 Productions.

The Solution 
To stand out from our competitors, I wanted to create a brand that was vibrant and aggregated the norm. The 16-02 values are all about pushing the visual boundaries and not conforming to societal norms — so I wanted colour to be our voice. I chose a colour pallet of classic CMYK as a nod to art and screenprinting techniques. Brand imagery became campaign billboards that allowed us to spread our message in an authentic and contemporary way. Once the branding project was complete, I joined the team as an ongoing Creative Director and completed various campaigns and packaging projects.

Final Assets 
A full brand identity was created which included brand strategy, logo suite, colour pallet, fonts, TOV, business cards, brand imagery, brand guidelines, website design and build.