Fitflop

Digital Marketing, 2017

The Brief To create exciting and attention-grabbing newsletter campaigns for the new SS17 Fitflop collection.

The Solution The brand guidelines were quite free, so I wanted to give each newsletter a noticibly different aesthetic. I created multiple email newslettters based on the collections main USPs.

The Brief Marie Claire Runway is a
bi-annual fashion magazine that hits the shelves every fashion week season. I was drafted in as a Junior Designer whilst completing my final year of Uni to assist the Creative Director with designs.

The Solution I created a front of book design to convey the story "Will You Wear a Super Coat?". As it was AW15 I designed a gloomy and storm like story, which featured cut out figures.

Final Assets Alongside creative layouts like this I also designed an array of different pages in the magazine, from a formulaic contents page to feature pages.

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FitflopDigital Marketing