Kola Hodrien

Personal Branding, 2018

The Brief An extension of my graphic design work is working with students to help create their personal brand. Kola, a Fashion Promotion student, had great experience in the Beauty sector, but not the skills to graphically create her personal identity. So we set out to create her personal brand, prior to her applying to grad roles.

The Solution Kola had a clear idea of an aesthetic; in the direction of an ‘unpolished’ and rustic brand like Aesop. We created a stamp style logo used alongside weathered serif fonts.

Final Assets Based on this I created a logo, business card, creative CV, cover letter and a bespoke envelope that housed both the CV and cover letter. This mailing pack was a key touchpoint for Kola; we wanted to send brands something memorable, impactful and personal.

The Brief An extension of my graphic design work is working with students to help create their personal brand, in the hope it will help secure them a job. Kola, a Fashion Promotion student, had great experience in the Beauty sector, but not the skills to graphically create her personal identity. So we set out to create her personal brand, prior to her applying to grad roles.

The Solution Kola had a clear idea of an aesthetic; in the direction of an ‘unpolished’ and rustic brand like Aesop. We created a stamp style logo used alongside weathered serif fonts.

Final Assets Based on this I created a logo, business card, creative CV, cover letter and a bespoke envelope that housed both the CV and cover letter. This mailing pack was a key touchpoint for Kola; we wanted to send brands something memorable, impactful and personal.

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Jasmine_Website ages_2018
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Jasmine_Website ages_20183

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