L'Oréal Paris

Nick Dyer Plastering

Branding & Event Design

Brand Identity, 2018

Brand Identity Design and Art Direction

The Brief
To create branding assets for a L'Oréal Paris influencer event. L'Oréal Paris were taking a group of prolific influencers to Mykonos to celebrate the launch of their Paradise collection.

The main intention of the event was for the influencers to capture the most engaging, aesthetically pleasing content to promote the products. The design elements that were featured at the location and throughout the experience, were pivotal in creating that content.

The Solution 
As the event was held in Mykonos and the collocation was called Skin Paradise,  I wanted the event aesthetic to depict this instantly. To me, palm trees represent paradise so that was the starting point for this project. A palm tree was integrated with the logo to create the lock-up which got rolled out across all guest touchpoints including merchandise, towels, social stickers and bespoke printed supplements.

Final Assets 
Event lock up, printed merchandise,  bespoke passport stamps, printed event supplements.


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