Nick Dyer Plastering

Brand Identity Design

Brand Identity, 2018

The Brief
A project to re-brand a local plastering company. The original identity needed modernising and to be visually different from all of the other companies that you often see on the road. The aim here was to create an identity that was contemporary, eye-catching and basically just cool.

The Solution
The workers of this company are highly skilled and acclaimed, so I wanted to play on the traditional and skilled art of plastering. To encompass the traditional, yet current, the fonts are a mix of modern and a ‘traditional tattoo’ style. I also created a slogan to encapsulate this: The Traditional Art of Plastering.

Final Assets
Logo, invoice template, business cards, van livery, and workwear.


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