The Brief
To create a brand identity for lifestyle fitness instructor, Oba.

The Solution 
Oba is energetic and impactful so I wanted to use modern design with bold aesthetics to reflect this. Alongside a strong colour palette, I incorporated a paint-style print that reflected movement. Having a pattern is such a handy brand asset as it gives continuity across everything, from a t-shirt to an Instagram post.  

Final Assets 
A unique brand identity was created which included a logo, business cards and merch. We wanted to create brand touchpoints for every area, from digital through to physical.