The Brief Haircare brand, Toni&guy and fashion brand, Sibling London, collaborated at London Fashion Week SS18 and it was my job to create the event assets.

The Solution As both of the brands are within the fashion sector, contemporary, and aimed at a younger audience it allowed me to be very playful with the designs. I used bright and clashing colours, bold typography, and cutout/collage style imagery.

Final Assets As part of a backstage event, print collateral was created. This included; info on the brand collab in the form of a playful booklet, eye-catching flyers, an invite in the style of a backstage pass, and a goody bag.