The Nature Therapy Co
Brand identity, print design
To create a brand identity for new company; The Natural Therapy Co. TNTC introduces the natural environment to diverse client groups through immersive multi-sensory experiences.
I wanted the branding to reflect the natural, organic and raw attributes of the brand. Through research; I understood that the client was drawn to simple and minimal design, so I knew the branding had to reflect this.
Based on this I created a logo, flyer and van wrap. The van wrap is a key touchpoint for TNTC as the team would be constantly on the road so I wanted to create a design that was memorable, impactful, and acted as a strong marketing asset.
The Brief An extension of my graphic design work is working with students to help create their personal brand, in the hope it will help secure them a job. Kola, a Fashion Promotion student, had great experience in the Beauty sector, but not the skills to graphically create her personal identity. So we set out to create her personal brand, prior to her applying to grad roles.
The Solution Kola had a clear idea of an aesthetic; in the direction of an ‘unpolished’ and rustic brand like Aesop. We created a stamp style logo used alongside weathered serif fonts.
Final Assets Based on this I created a logo, business card, creative CV, cover letter and a bespoke envelope that housed both the CV and cover letter. This mailing pack was a key touchpoint for Kola; we wanted to send brands something memorable, impactful and personal.
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