UGG

Packaging Design, 2018

The Brief I was briefed by UGG to create a series of influencer seeding packages to promote their new SS18 Styles. There were 3 new styles; meaning 3 different ‘packaging stories’ had to be created. 

The Solution I wanted each box to be visually different but still have a thread of continuity. Each box was the same structural style, all were made from 100% recycled paper and each had a design element that tied them into the shoe style.

Final Assets For each box, a customer gift card was a placed inside; it explained the gift and was aesthetically matched to the specific box.