UGG x Coachella

Packaging Design, 2018

Packaging Design, 2018

The Brief I was briefed by UGG to create a seeding package for influencers' arrival at Coachella Festival. The brief was to create a packaging experience and story (that housed the new style of shoe) around one of UGG’s key summer styles: The Laa Laa.

The Solution I created a fun lockup based on The Laa Laa and chose iridescent to be the key aesthetic, as the main aim of the packaging was that it had to be: young, playful, and ‘Instagrammable’. The final shoebox was white, but an iridescent bellyband was a cost-effective and impactful way to add interest. I named the project; Iridescent Adolescent.

Final Assets For inside the packaging, I created an itinerary, welcome note, and a care card that perfectly complimented the concept. As the influencers were invited by UGG to Coachella, I also created a dynamic GIF invite to engage and excite.


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